HILTON EMBASSY SUITES RESORT - SCOTTSDALE, AZ

Garage Door Business Owners...

"Learn to Scale Your Garage Door Business, with 3-Days of Hands on Workshops, Shop Tours and Networking with Industry Experts..."

When You Attend This Special 3-Day Event....
 

You'll Get Everything You Need To:

  • Create a magnet for talent so you can easily attract A-players instead of chasing them
  • Build a winning culture so your team members feel valued, motivated, and eager to grow your business
  • ​Dial in your systems so you know your numbers, your team follow your procedures, and everything is under control
  • ​Multiply your revenue through bullet-proof sales processes and marketing strategies from multi-million dollar businesses 
  • Scale your home service business to new heights while making sure you can be there to enjoy the cherished moments with your loved ones

MEET YOUR HOST

TOMMY MELLO

Tommy Mello, CEO of A1 Garage, has emerged as a pioneering figure reshaping the garage service industry. With an unwavering commitment to excellence and a passion for innovation, Mello has propelled A1 Garage to 32+ locations in 20 states with $200+ Million in yearly revenue; while revolutionizing the customer experience along the way.

Tommy embraces cutting-edge technologies and industry trends, ensuring that his company stays ahead of the curve. His passion for continuous improvement is reflected in the company's culture, where a dedicated team of professionals shares his unwavering commitment to excellence.

Beyond his role as CEO, Tommy's passion is helping aspiring entrepreneurs navigate the challenges of running their own businesses. He shares his knowledge and insights through the Home Service Expert Podcast, his latest book "Elevate", by hosting the "Freedom Event", and through the launch of "Home Service Freedom."

3 DAYS | 6 WORKSHOPS

These 90-Minute Content Packed Workshops Will Give You Actionable Strategies to Immediately Apply in Your Garage Door Business...

WORKSHOP:

SUPERCHARGE YOUR MARKETING

HOST
KATIE DONOVAN

Katie Donovan, founder and CEO of CAMP Digital, a leading digital marketing agency for the trades.  Katie's leadership, vision, and commitment to delivering results have earned her a spot on 100 People to Watch by Twin Cities Business in 2023, along with numerous awards and recognitions for CAMP Digital. As CEO, Katie is dedicated to enabling continued growth for CAMP Digital’s people and providing the best digital marketing services for the trades.

 
Just some of what you'll learn... 
 
  • Strategies the top companies are using to book more calls right now.
     
  • Updates from Google...  Keep up with the lates on LSA, GMB and PPC
     
  • Strategies for organic GMB ranking - what you need to do TODAY to get found on maps.
     
  • How to make the most of your current customers; the tactics you NEED to get the phone ringing when calls start to slow down.
     
  • Cost efficient ways to scale your marketing, even in the face of increased competition.
     
  • The key marketing metrics you should be watching daily... Take your eye off these, and you'll risk your marketing falling off a cliff!
     
  • Strategies for automating your follow up, using the latest marketing automation technologies
     
  • How to drop your cost per lead, buy building a solid brand. (Hint: there's more to it than just a pretty looking truck wrap.) 


 

WORKSHOP:

STEPS OF DELEGATION

HOST
TOMMY MELLO

Tommy Mello is the owner and operator of A1 Garage Door Service, a leading $200+ million home service business based in Phoenix, Arizona, with over 400 employees in 19 states and 30 markets.

Overcoming several obstacles, Tommy was able to shift from being $50k in debt to owning a multi-million home services company, currently the largest independently owned garage door company in North America. 

 
Just some of what you'll learn... 
 
  • The eight step formula I use, every time I delegate - learn this to become an unstoppable delegator!
     
  • The mindset that destroys employee motivation (most owners subconsciously think this way... make sure you're not one of them!)
     
  • How to energize your team to get the outcome everyone wants.
     
  • The No. 1 thing Al Levi recommends before delegating anything (he grew hiw family's trade business to tens of millions, sold his stake, and went on to consult for businesses form $1M to $200M.)
     
  • A surefire way to get things done right, the first time.
  • Two things to do immediately when delegation goes wrong (sccording to a man who turned his one-man shop into the third largest chimney sweeping business in the US) 
     
  • Three advanced delegation tactics that we use in our $200M garage door company, still to this day!
     
  • How to identify what things to delegate to create the biggest impact


 

WORKSHOP:

PERFORMANCE PAY

HOST
JIM LESLIE

Jim Leslie is the Chief Technology Officer of A1 Garage Door Service. He is known as Tommy’s right-hand man and go-to guy for building software needed by A1, and is also a great contributor to the success of organizing Vertical Track events.

 
Just some of what you'll learn... 
 
  • We’ll teach you the key principles behind Performance Pay!
     
  • We’ll show you examples of Performance Pay structures in practice!)
     
  • We’ll help you figure out how to implement Performance Pay in your business.


 

WORKSHOP:

SALES SUCCESS

HOST
JONITHAN PHILLIPS

Meet Jonithan Phillips, a veteran in garage doors and home services. As a senior technician instructor at the A1 Garage Door Academy, Jonithan offers extensive expertise. With experience in both residential and commercial installations, plus service technician sales roles, Jonithan is a respected authority in the industry. He's trained over 1,000 students, shaping the future of technicians and sales professionals.

 
Just some of what you'll learn... 
 
  • Mindset Mastery: Learn to effectively shape your mindset for success in sales interactions.

 

  • Leave Personal Problems Behind: Understand the importance of leaving personal issues aside during client calls.

 

  • Relationship Building: Emphasize the importance of establishing rapport before diving into sales pitches.

 

  • Body Language Expertise: Master the skill of interpreting client body language to enhance communication.

 

  • Talking Money Strategically: Learn how to discuss financial aspects without directly focusing on price.

 

  • Address Client Concerns: Prioritize understanding and addressing client worries before presenting professional solutions.

 

WORKSHOP:

OPERATIONS MANAGEMENT

HOSTS
BRIAN DAVENPORT

Brian Davenport, Senior Vice President Operations at A1 Garage Door Service, brings experience from previous roles at A1 Garage Door Service, Precision Garage Door and PetSmart.   With a robust skill set that includes Team Leadership, Customer Satisfaction, Planograms, Store Management, Merchandising and more, Brian Davenport contributes valuable insights to the industry. 

 

LUKE MARTIN

Luke Martin was born in Concord, MA but was raised in Phoenix, AZ starting at a young age. He attended Arizona State University where he studied communications.  In January of 2011, Luke started Door Tech and his new business venture had begun. Over the next 6 years he would grow the business to over $2 million in revenue and eventually sell the business to Tommy Mello and A1 Garage Doors.  A1's rapid growth new opportunities continued to present themselves and Luke soon found himself with an opportunity to become the VP of Sales for A1 Garage Doors.  In 2022 the company made the decision to prepare for a transaction in the private equity space and Luke was promoted to Chief Operating Officer to assist with this transition and continue to grow the revenue of the company. He enjoys traveling with his fiancé and kids, cooking, and football when he is not focused on the growth and success of A1. 

 
Just some of what you'll learn... 
 
  • Operational Leadership: we'll teach you how to manage and direct day-to-day business processes, focusing on ensuring efficiency, quality, and delivery of products or services

 

  • Change Leadership: we'll teach you a style of management that emphasizes the importance of improvement and adaptability in an organization

 

  • Operational Excellence: we'll teach you an approach to business management that emphasizes continuous improvement across all aspects of the business and within all business processes by creating a culture where management and employees are invested in business outcomes and empowered to implement change

 

  • Data Driven Decisions; we'll teach you how to use facts, metrics, and data to guide strategic business decisions that align with your goals, objectives, and initiatives

 

  • What Data to Track: We'll show you the data to track which could include the age and geographic location of customers or how your customers find your website (Google, social media, email, etc

 

  • Using Data to Improve Sales: we'll show you how to leverage the data and information being collected during every sales interaction to help personalize sales messaging, better anticipate the needs of customers, and create repeatable success with prospects

WORKSHOP:

BUILDING A WORLD-CLASS TRAINING PROGRAM

HOSTS:
ALISA IMPERIAL

Alisa Imperial is the Special Project Manager for A1 Garage Door Service.  She's built her expertise over the past 25 years, primarily in hospitality leadership, across the Southwest for some of the top luxury destinations.  Through his time, she has developed a particular skill set in training, serving as Executive Director and HR Regional Operations Manager in Tribal Gaming. She has also spent over 10 year building and developing brands for several restaurants including Panda Express and Shula's Steakhouse. She's now brought her seemingly endless skill set to the A1 team, leading the charge to improve A1's already incredible program.
 

TRAVIS RACKLEY

Travis Rackley is the Vice President of Operations East for A1 Garage Door Service.  He has spent over two decades in the Garage Door Industry and specializes in operations and training.  Implementing unique systems and processes has allowed Travis to scale A1's Training Academy to assist in growth and acquisitions nationwide.

 
Just some of what you'll learn... 
 
  • How to build an training program that creates effective technicians on demand.
     
  • How to create a training program that is right sized for your business.
     
  • Learn to train a trainer to create strong techs and culture
     
  • Tricks & Tips for making a training program highly effective
     
  • Tools to execute a successful training experience no matter how big or small your company is. 


 

Agenda

Name Time
Wednesday, May 29, 2024
Shop Tour #1 starting at 9am9:00 AM - 9:30 AM
Shop Tour #2 starting at 9:30am9:30 AM - 10:00 AM
Shop Tour #3 starting at 10am10:00 AM - 10:30 AM
Shop Tour #4 starting at 10:30am10:30 AM - 11:00 AM
Shop Tour #5 starting at 11am11:00 AM - 11:30 AM
Shop Tour #6 starting at 11:30am11:30 AM - 12:00 PM
Shop Tour #7 starting at 12pm12:00 PM - 12:30 PM
Shop Tour #8 starting at 12:30pm12:30 PM - 1:00 PM
Registration, Cocktails and Vendor Meet n Greet3:00 PM - 5:00 PM
VIP Dinner Event7:30 PM - 9:30 PM
Thursday, May 30, 2024
Registration and Coffee Networking7:30 AM - 8:20 AM
Opening Comments - Tommy Mello8:20 AM - 8:30 AM
Marketing Workshop - Katie Donovan8:30 AM - 10:00 AM
Break10:00 AM - 10:30 AM
Steps of Delegation - Tommy Mello10:30 AM - 11:15 AM
Lunch Sponsored by Ingage11:15 AM - 1:00 PM
Ken Goodrich and Tom Howard Panel1:00 PM - 2:00 PM
Tom Howard - Lee's Air Conditioning Heating and Building Performance2:00 PM - 2:45 PM
Break2:45 PM - 3:00 PM
Operations Workshop - Brian Davenport and Luke Martin3:00 PM - 4:30 PM
Jason Payne - State 48 Roofing4:30 PM - 5:00 PM
Awards and Thankyous!5:00 PM - 5:15 PM
GDF 1015:15 PM - 5:25 PM
Closing Comments5:25 PM - 5:40 PM
Friday, May 31, 2024
Coffee Networking7:30 AM - 8:20 AM
Opening Comments - Tommy Mello8:20 AM - 8:30 AM
Sales Workshop - Jonithan Phillips8:30 AM - 10:00 AM
Break10:00 AM - 10:15 AM
Ryan Fenn - CHIIRP10:15 AM - 11:00 AM
Performance Pay Workshop - Jim Leslie11:00 AM - 11:45 AM
Lunch Sponsored by Consumer Fusion11:45 AM - 1:30 PM
Training Workshop - Alisa Imperial and Travis Rackley1:30 PM - 3:00 PM
Sebastian Jimenez - Rilla3:00 PM - 3:45 PM
Ismael Valdez - NexGen HVAC3:45 PM - 4:05 PM
Closing Comments - Tommy Mello4:05 PM - 4:30 PM

TICKET OPTIONS

VIP

VIP ADMISSION - REG $1495

$1195

Includes:

  • 2-Day Access to General Sessions
  • General Session Meals
  • Premium Vendor Networking
  • A1 Garage Shop Tour (Wednesday)
  • Cocktail Hour (Wednesday)
  • Expedited Registration
  • VIP Dinner (with Tommy Mello)
  • VIP Event Seating

( Only 30 VIP Tickets Available! )

SOLD OUT!

GENERAL

GENERAL ADMISSION - REG $1099

$895

Includes:

  • 2-Day Access to General Sessions
  • General Session Meals
  • Premium Vendor Networking
  • A1 Garage Shop Tour (Wednesday)
  • Cocktail Hour (Wednesday)

VERTICAL TRACK VENUE & HOTEL

Name
Embassy Suites by Hilton Scottsdale Resort
Full Address
5001 N Scottsdale Rd
Scottsdale, AZ 85250
United States
Phone
+1 480-949-1414
Hotel Amenities
Featured amenities include a business center, express check-out, and complimentary newspapers in the lobby. Free self parking is available onsite. Relax with a refreshing drink from the bar/lounge or one of the 2 poolside bars. A complimentary buffet breakfast is served on weekdays from 6:00 AM to 9:00 AM and on weekends from 7:00 AM to 10:30 AM.

Dip into one of the 2 outdoor swimming pools or 2 spa tubs and enjoy other recreational amenities, which include a health club. This hotel also features complimentary wireless internet access, gift shops/newsstands, and wedding services.

When you stay at Embassy Suites by Hilton Scottsdale Resort in Scottsdale, you'll be near the airport, within a 10-minute drive of Arizona State University and Camelback Mountain. This hotel is 5 mi (8.1 km) from Talking Stick Resort Casino and 5.9 mi (9.5 km) from Tempe Town Lake.

Room Block Registration Link
Embassy Suites Booking Link

SPONSORS

PREMIUM/TITANIUM

GOLD

SILVER

VERTICAL TRACK STARTS